Since 2000, the Utah Geographic Information Council (UGIC) Conference has been represented by two familiar symbols: Kokopelli and the Mountain Goat.
These characters have appeared in conference logos, promotional materials, merchandise, signage, and event themes, becoming a recognizable part of the conference experience for generations of attendees.
See the logos from past conferences here
As UGIC continues to grow and evolve, we believe it is important to share the history and meaning behind these symbols and the role they have played in our community.
Kokopelli
Kokopelli has long been associated with the American Southwest and has been a recognizable element of the UGIC Conference brand for more than a decade.
For UGIC, Kokopelli represents the sharing of knowledge, the exchange of ideas, and the connections that bring people together. These values reflect the purpose of our annual conference: creating opportunities for geospatial professionals, students, educators, and leaders to learn from one another and strengthen Utah’s GIS community.
UGIC recognizes that cultural symbols carry significance and meaning. Our use of Kokopelli has always been intended as a tribute to the spirit of storytelling, connection, and community that aligns with the conference’s mission of education and collaboration.
The Mountain Goat
The Mountain Goat symbolizes exploration, perseverance, and the ability to navigate challenging terrain.
These characteristics mirror the work of geospatial professionals who help others understand and navigate the world through mapping, data, analysis, and technology. Whether collecting field data, solving complex geographic problems, or supporting decision-makers, GIS professionals often take on challenges that require persistence, creativity, and expertise.
The Mountain Goat serves as a reminder of Utah’s remarkable landscapes and the dedication of those who work to better understand them.
Why We Continue to Use These Symbols
Over the years, Kokopelli and the Mountain Goat have become more than graphic elements. They have become part of the conference’s identity and history.
Many attendees recognize these symbols immediately and associate them with professional growth, friendships, learning opportunities, and memorable conference experiences. They represent the community that has helped shape GIS in Utah for decades.
UGIC periodically reviews its branding and conference imagery to ensure it reflects both our values and our members. While visual styles may evolve over time, we remain committed to honoring the traditions that have contributed to the conference’s unique character.
Looking Forward
The geospatial profession continues to change, and so does UGIC. As we look to the future, we remain focused on our mission:
Connecting people, sharing knowledge, advancing geospatial technology, and supporting Utah’s GIS community.
Whether represented by maps, mountains, data, goats, Kokopelli, or future conference themes yet to come, the spirit of the UGIC Conference will always be rooted in collaboration, exploration, and service.